Frito Bandito's Generation

This will be my first english topic since i know there's people visiting me from US and europe, im gonna talk you about the fever of discrimination on SW of US from the absolut vodka ad. I couldn't avoid research about past ad from US companies but versus mexican culture and the first one i got was a mexican resting at side of a nopal. Of course that's no reason to be mad, also i can remember a fashion shirt used in NYC where mexico was part of california and texas, well basically NYC was the focus of the image. Did anyone complain about that? Noone!.

Also i knew about frito bandito, a character created for tex avery to fritos chips company, there was an excellent couple between tex avery and mel blanc and soon was an ad to promote those chips. Basically the idea was get into the gringo mind the idea about a bad mexican would attack them if they didn't share the chips with him.



Who was the main consumer of that in that age? the kids, exactly, so those kids have grown and again they are feeling that feeling of hate or fear for mexican culture, this time drinking vodka instead tequila.

I've heard absolut had to apologize for this ad even they did something cool and risked to be boycoted launched a campaign to generate enough blog activity which is publicity at 100% free!, smart, wise, brilliant at south of the border but the opposed at north.